When you develop a consistent and authentic theme to your account, your audience knows what to expect from you and therefore develops a deeper sense of loyalty to you and what you represent.
5 Easy Steps to Your Ideal Social Media Audience
Social media can be an amazingly hard tool if you don't know how to use it to your benefit. Some people have a natural gift, while it takes others several years to identify the recipe for success. So much of this success is generated from building the ideal and correct social media audience for your brand.
When used correctly, Social Media has so many things to offer. You can grow your brand, generate sales, increase cause awareness, create event excitement, and the list goes on.